Alpha is a leading travel retail company providing pioneering retail. Alpha combines consumer understanding, client care and service innovation to offer its partners comprehensive support.

In 12 Airports in the UK, Alpha delivers a diverse range of retail services. In every outlet - from its Glorious Britain stores in Heathrow to the retail express stores across a multitude of airports - skilled Alpha staff are on hand to make the travel experience special for all its customers. It is understanding of traveller desire, based on sounds consumer insight and client collaboration that helps Alpha tailor each airport offer to its partners' requirements.

In 2007, Alpha Group was acquired by Autogrill Group, the world's biggest provider of food & beverage and retail services for travellers, enabling Alpha to continue its development on a global scale.

Wherever you're travelling you can save with tax free prices on a great range of fragrances, skincare, wine and champagne, duty paid spirits, designer sunglasses, handbags, watches and jewellery. If you're travelling outside the EU you can also make savings of up to 40% on duty free spirits and tobacco.